UNLOCK YOUR FULL POTENTIAL AS A TOURIST GUIDE ENTREPRENEUR

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10 COMMANDMENTS FOR A SUCESSFUL TOURIST GUIDING BUSINESS

This is an online training for new and experienced tourist guides, who would like to build a
sustainble tourist guiding business. During the interactive training 10 commandments are
followed: ensuring professionalism, sustainability, and customer satisfaction.


The training covers 10 key topics:

  1. PRODUCT
  2. PRICING
  3. PLACEMENT
  4. PROMOTION
  5. FINANCES – ACCOUNTING
  6. CUSTOMER EXPERIENCES & INNOVATIONS
  7. BUSINESS ETHICS
  8. WELL BEING
  9. SOCIAL RESPONSIBILITY
  10. BUSINESS SUSTAINABILITY

20 HRS ONLINE COURSE
16 HRS CONTACT TIME
4 HRS INDIVIDUAL MENTORING
2 FULL DAY COURSE + MENTORING TIME or
INDIVIDUAL BLOCKS DURING THE WEEK, WEEKENDS (BLOCK OF 2 OR 4 HRS)


For more information please contact: mateja@sloveniaguides.si or WhatsApp:
+38631331491

Who is your trainer:
Mateja Kregar Gliha, is a Slovenian entrepreneur, tourist guide, destination consultant,
and PhD student specializing in innovative tourism. She holds degrees in Economics and
History, having completed her initial studies in 1991 at the Faculty of Tourism and
Hospitality Management, University of Rijeka. Her professional and academic journey led
her to Switzerland, the USA, and Australia, where she specialized in sustainable tourism
at Swinburne University in 1994.  Upon returning to Slovenia, Mateja embarked on a
career as a freelance professional. She has developed numerous thematic tours in
Ljubljana, including explorations of pioneering women, the Protestant era, the economic
boom of the late 19th century, Baroque Ljubljana and Ljubljana Food Tour. Between
2020 and 2021, she created and hosted the television series “Spoznajmo glavno mesto”
(“Let’s Get to Know the Capital”) on TV Ljubljana.  As an accredited international trainer
(WFTGA), Mateja contributes to the development of training programs for online guided tours. She is the president of the Association of Regional Tourist Guides of Slovenia and
has co-authored the book “Pravljična in literarna Ljubljana” (“Fairytale and Literary
Ljubljana”). In 2023, she earned her beekeeping license and joined the Ljubljana
Beekeeping Association in 2024.  She is a guest presenter at Zippa marketing Live
Streaming Monday's Tourism Clinic contact program. Currently, Mateja is pursuing her
PhD at the Faculty of Tourism in Brežice, University of Maribor, focusing on innovative
approaches in tourism, particularly online guided experiences and literary tourism. 

More information and bookings - please contact: mateja@sloveniaguides.si or WhatsApp:
+38631331491

Book here
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