LUV – A Celebration of Love, Art, and Timeless Moments

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LUV (an abbreviation of the Slovenian words LJUBEZEN-UMETNOST-VANDRANJE) Fest is Ljubljana’s annual tribute to love, culture, and heritage, inviting you to experience the city at its most peaceful and enchanting time of year. From February 8th, Slovenia’s Holiday of Culture, to March 12th, a day traditionally known as the time "when birds get married," the festival offers a unique opportunity to explore art, history, and local traditions at a relaxed pace.Have a look at our live streamed guided tour to see, how charming the city stroll can be:
LUV fest LIVE STREAMED GUIDED TOUR.

This is the perfect getaway for couples who cherish meaningful travel experiences—unhurried strolls through historic streets, intimate concerts, art exhibitions, and guided tours designed to inspire.

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Why Visit During This Time of Year?

While much of the world celebrates Valentine’s Day, Slovenians have long embraced a different tradition of love. March 12th has always been considered the true day of romance, when birds find their mates and begin their journey together—a beautiful metaphor for love that stands the test of time.

According to local folklore, the first bird a single woman sees on the morning of March 12 will reflect the character of her future husband. While not scientifically proven, it’s a charming tradition that brings a sense of magic to early spring.

Even our Slovenian language speaks the language of love:

❤️ LJUB (pronounced "LYOOB") is shared across all Slavic languages and is always connected with LOVE. Therefore, our capital, LJUB-LJANA, means "beloved city."

❤️ Even the name of our country, S-LOVE-NIA, carries love within it.

❤️ Our national symbol, the Linden tree (LIPA), has heart-shaped leaves, a reminder that love is deeply rooted in our land.


A Serene and Romantic Escape

LUV Fest is the perfect time to experience Ljubljana without the crowds—a rare opportunity to appreciate the city’s beauty at a slower, more intimate pace.

✨ Cultural Highlights:

  • February 8th – Slovenia’s Holiday of Culture, when museums and galleries open their doors for free.
  • February 21st – International Tourist Guide Day, offering exclusive guided tours of the city's hidden gems.
  • March 12th – The festival’s grand finale, when we send glowing lights drifting down Ljubljana’s charming streams—a symbolic farewell to winter and a welcome to spring.

This is your chance to rediscover romance, culture, and the joy of travel—at your own pace.

📅 Book your experience here

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